How to price your holiday let
Which factors determine the rental price of your holiday home?
An optimal rental price ensures more bookings and higher revenue. The most important factors include location, amenities, service offerings, and seasonal demand. With a dynamic pricing strategy and professional guidance, you can achieve sustainable and attractive income from your holiday rental.
How does the location affect your accommodation’s price?
The location of your holiday home or apartment has a major impact on the rental price. Proximity, attractiveness, and accessibility are key.
Important location factors:
Proximity to the sea, lake, mountains, or city center
Good transport connections (train station, airport, public transport)
Attractive surroundings: restaurants, shopping facilities, leisure activities
Winter specific factors: ski lifts and winter services
The better the location and accessibility of your holiday property, the higher the price you can reasonably charge.
How do the amenities of your holiday home affect the rental price?
Size, amenities, and comfort determine the pricing category your holiday home falls into.
Amenity features influencing the rental price:
Size and number of bedrooms
Number of bathrooms
Exclusive use of garden, terrace, or pool
High-quality furnishings and modern appliances
Additional extras such as a sauna, hot tub, or EV charging station
Amenity highlights that enable higher income:
Pool or sauna
Terrace with outdoor furniture
Private parking
EV charging station
Air conditioning
High-quality furnishings
Comfort, exclusivity, and private use are the three main pricing levers. Investing in amenities and comfort pays off through higher rental income.
Which service offerings justify a higher rental price?
Guests expect not only comfortable accommodation but also practical and convenient additional services that make their stay even more enjoyable. These added services increase comfort and justify a higher price.
Popular additional services:
Wi-Fi and regular cleaning service
Towels and bed linens included
Airport transfer or shuttle service
Extras such as private chef service, wine tasting, bicycle rental
Additional services create a unique holiday experience and increase guests’ willingness to pay. With tailored offerings, you can differentiate yourself from your competitors.
Tip: Offer extra services as flexible add-ons or bundle them into attractive package deals.
Why is dynamic pricing so important?
Dynamic pricing is crucial for maintaining consistent occupancy and maximizing revenue throughout the year.
Successful strategies:
Increase prices during high season
Offer discounts and promotions in the off-season
Provide early-bird discounts and fair cancellation policies
Review your pricing strategy regularly
A dynamic pricing model adapts to changing market conditions and boosts competitiveness. Adjusting your prices regularly helps you to make the most of occupancy opportunities.
How does Interhome support you in pricing?
Not sure how to price your holiday home? Interhome offers professional support to help you determine the optimal rental price.
Our services:
Market analysis and individual price recommendations
Dynamic pricing strategy
Full-service rental management upon request
A strong partner helps you make the most of your property’s full potential.
Want to find out more?
Let us advise you free of charge and without obligation. We would be happy to show you your personal rental potential and together work out the right offer for you. Just reach out by filling out the Contact Form.
FAQ: How to price your holiday let
How do I determine the ideal rental price for my holiday property?
Analyze the location, amenities, and comparable properties in your region. Tools or professional advice provide valuable market insights and help you calculate rental price more accurately.
Should I adjust my prices regularly?
Yes. Market conditions, seasonal changes, and demand fluctuate constantly. Regular adjustments ensure you maintain a competitive advantage.
How do additional services affect the price?
Extras such as towels, bed linens, or transfer services justify higher prices and increase guest satisfaction.
What does a dynamic pricing strategy mean?
A dynamic strategy takes into account seasonal fluctuations, local events, and demand trends to ensure you achieve the optimal price at all times.
How can Interhome support me?
Interhome offers market analysis, pricing advice, and can take over the complete rental management of your property upon request – including guest services and marketing.
