How to make your holiday home ready for workation
Why workation is more than a trend
Workation is becoming increasingly popular among remote workers, freelancers, and companies alike. Instead of working from home or a traditional office, people choose a holiday home, apartment or villa where they can enjoy a change of scenery while continuing their professional responsibilities. A workation allows guests to recharge creatively, improve their work-life balance and return home feeling refreshed and motivated. For holiday homeowners, this growing travel trend offers an excellent opportunity to attract a new target group and increase occupancy rates, especially during the low season.
Who books a workation?
The demand for workation accommodation comes from a wide variety of guests. Understanding these target groups can help property owners adapt their holiday rental accordingly.
Solo travellers and couples
Remote workers and couples often combine work with exploring a new destination, culture or lifestyle. They value flexibility, comfort and a calm environment that supports concentration during the day and leisure activities afterwards.Families
Families with young children increasingly choose longer stays abroad while parents continue working remotely. These guests typically look for spacious accommodation, reliable Wi-Fi and family-friendly amenities.Teams and companies
Businesses are also embracing workations. Companies organise team retreats or creative workshops in holiday homes to strengthen collaboration and team spirit outside the traditional office environment.
Why workation guests are valuable for holiday homeowners
Adapting your holiday property for workation travellers can offer several advantages:
Higher occupancy throughout the year
Workation guests often travel outside traditional holiday periods. This means your holiday rental can attract bookings during quieter months and shoulder seasons.Longer average stays
Unlike classic holidaymakers, workation travellers frequently stay for several weeks. Longer bookings reduce changeover frequency and provide more predictable income.New target groups
By promoting your property as workation-friendly accommodation, you appeal to remote workers, freelancers and companies looking for inspiring retreat locations.Positive reviews and recommendations
Guests who enjoy a productive and relaxing stay are highly likely to recommend your accommodation to colleagues and friends.
Essential features of a workation-friendly holiday home
Fast and reliable Wi-Fi is essential
A secure and stable internet connection is one of the most important requirements for any workation accommodation. Guests need reliable Wi-Fi for:
video calls and online meetings
accessing company systems
streaming and communication
Tip: Clearly mention your Wi-Fi quality in your property listing.
Power supply and connectivity
Remote workers usually travel with multiple devices:
laptops
smartphones
tablets
cameras
headphones
Ensure your accommodation offers:
enough power sockets
extension leads and multi-plugs
international plug adapters
- USB charging options
Comfortable workspace
Workation guests expect more than just a sofa and coffee table. They need a proper place to work comfortably for several hours per day. A workation-ready holiday home should ideally include:
a large dining or work table
ergonomic or comfortable chairs
sufficient natural light
quiet corners for focused work
Flexible spaces are especially important for groups or teams who may need separate areas for meetings and concentrated work.
Privacy and quiet spaces matter
Many workation guests participate in video meetings or need uninterrupted focus time.
Properties with:
separate bedrooms
quiet work areas
soundproof rooms
outdoor terraces or garden spaces
are especially attractive for remote workers and teams.
For group workations, privacy becomes even more important. Guests appreciate the possibility to retreat into a separate room after work.
Relaxation is part of the workation experience
A successful workation combines productivity with recovery. Guests do not only want to work, they also want to relax and enjoy their surroundings.
High-quality beds and mattresses are essential. For teams and groups, separate bedrooms are highly recommended. Also the number of bathrooms plays an important role. While couples or families may comfortably share one bathroom, teams and larger groups usually appreciate accommodation with multiple bathrooms to ensure greater comfort, privacy and smoother daily routines.
Wellness, fitness and outdoor activities
Many workation travellers actively seek destinations where they can combine work with sport, nature and wellbeing. Additional leisure facilities can significantly increase the attractiveness of your holiday home.
Consider offering:
yoga mats
sauna or wellness area
fitness equipment
relaxation chairs
bicycles or mountain bikes
surfboards or outdoor sports equipment
Help guests discover the local area
Workation guests appreciate local recommendations. Provide a digital guidebook or guest folder with information about:
restaurants, cafés and bars
cultural attractions and sightseeing
grocery delivery services
office supply shops
sports activities
local tours and excursions
This improves the guest experience and helps your accommodation stand out from competitors.
Position your holiday rental for the future of travel
Remote work and flexible lifestyles are transforming the travel industry. More people are looking for holiday accommodation that allows them to combine work, relaxation and inspiration.
By investing in reliable technology, comfortable workspaces and thoughtful amenities, you can successfully position your holiday home as a modern workation destination — and benefit from higher occupancy, longer stays and satisfied guests all year round.
Why partner with Interhome for your holiday rental?
Successfully positioning a holiday home for the growing workation market requires more than just the right facilities, it also requires visibility, professional marketing and an experienced partner who understands changing travel trends.
Founded in 1965, Interhome is an expert in holiday home rentals. The company supports property owners in reaching new target groups such as remote workers, families and companies looking for workation-friendly accommodation.
By working with an established holiday rental expert like Interhome, property owners benefit from extensive market knowledge, strong international reach and tailored support designed to make holiday letting both easier and more successful.
FAQ: Holiday home & workation
What is a workation?
A workation combines work and vacation in one stay. Guests work remotely from a holiday home or holiday apartment while enjoying a relaxing environment and new experiences outside their usual routine.
What makes a holiday home suitable for workation?
The most important features include:
fast and stable Wi-Fi
comfortable workspaces
enough power sockets and adapters
quiet areas for focused work
comfortable seating
good lighting
privacy and sufficient bedrooms
Additional features such as monitors, printers or wellness facilities can make a property even more attractive.
How important is Wi-Fi for workation guests?
Reliable internet is essential. Most workation travellers depend on stable Wi-Fi for video calls, cloud-based work and communication with colleagues or clients.
Why are multiple bathrooms important for team workations?
For groups and company retreats, multiple bathrooms significantly improve comfort and privacy. Teams sharing accommodation for longer periods often specifically search for holiday homes with several bathrooms and separate sleeping areas.
Can workation help improve occupancy in the low season?
Yes. Unlike traditional holidaymakers, workation guests frequently travel outside peak holiday periods. This makes workation an excellent opportunity to attract bookings during quieter months.
